Golwg
Challenge
Golwg is Wales leading Welsh language magazine with a circulation of over 12,000 a month. covering current events and features in Wales, Golwg has received funding over 3 years to develop the Welsh language press and to create a daily online Welsh language news service.
During the summer, Golwg ran a competition at the Urdd National Eisteddfod for schools to produce their own magazine. The prize for the winning school was to see their magazine printed professionally by Golwg and in a digital format by 2evolv.
Solution
Golwg worked with 2evolvs' Public Affairs Manager, Wendy Paintsil, to create the digital version of 360' the winning magazine produces by pupils from Ysgol Glan y Mor in Pwllheli. To ensure further exposure, the publication was included on both Golwg and the Urdd's website.
2evolv worked to create a digital publication that was full of colour and fun and would have an exciting appeal to teenagers. The magazine includes the following;
- Strong Branding
- Ease of use
- Dynamic use of colour
- Interactivity
- Reduction in printing costs
- Increased circulation of magazine
Results
Golwg saw immediate results with;
- Dynamic and accessible brochure
- cost efficiencies
- Broad appeal to a teenage audiennce
- Increased circulation of winning magazine
" Golwg are delighted to have worked with the electronic version of the schools mafazine 360', it works well for Ysgol Glan y Mor, the Urdd and for us too!
I believe that making the publication available in a digital format will ensure that it is seen by a much wider audience."
The magazine will be available during October on the front page of the Golwg website and the Urdd website www.golwg.com or www.urdd.org