Capital Safety work with 2Evolv to launch a pan european digital campaign
16/02/2009
Capital Safety the world’s leading manufacturer of fall protection used 2Evolv digital publishing and creative services to create an email and digital brochure for the launch their “FIRST” range of fall protection products. 
In January 09 Capital Safety launched its FIRST range of fall protection equipment. Designed to suit the needs - and pockets - of a wide variety of trades from roofers to scaffolders, window cleaners to construction workers. Capital Safety wanted to extend the reach of the launch campaign for FIRST without increasing spend on traditional media. Additionally, the speed in distribution was an essential part of the activity.
Using 2Evolv’s digital publishing solution, Capital Safety was able to create multilingual versions of the publications and distribute these via a direct response email marketing campaign designed by 2Evolv’s creative team. Each brochure was contained within a translated navigation and a branded background was also created. An email was designed and adapted for each country and the brochures were distributed through this channel. This enabled Capital Safety to monitor both the email and brochure open rates and the overall success rate of the channel
Alan Marley, Capital Safety European Marketing Manager said: “A professional digital marketing service from a company that values customer service and is prepared to “go the extra mile” to assist, advise and implement”